Search Results for: john roderick&o=recent

Strategy of the Week

July 29th, 2002 by
This week's healthcare PR strategy: putting a face to the research. Too much important health research falls to the bottom of reporters' in-boxes because there's no human interest angle to go along with those key statistics. John Schmidt, SVP with ...

A "Good Day" For Fox

July 29th, 2002 by
Fox launched "Good Day Live" last month, a national spin-off of KTTV-Los Angeles' "Good Day L.A." Coverage includes events and attractions, consumer products and services, and fashion. The show airs at 10 a.m. PST on the Fox Networks. For ...
In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message "from John Sedgmore." For a detailed analysis of how WorldCom's marketing communications machine is handling the scandal and bankruptcy, watch for the ...
When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he said he was "shocked by these discoveries." While senior execs at other ...

How’d You Get That?

July 15th, 2002 by
You have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific - and very lofty - news magazine. How do you score the coveted air time? John Hellerman of ...
In the wake of yet another accounting scandal, who would guess that any corporation's reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate Reputation Survey, however, financial services companies and travel companies all have seen gains in reputation over 2001. ...

This Just In…

July 1st, 2002 by
The latest crisis of corporate trust unfolds at WorldCom as yet another major corporation reveals improper accounting practices. The word from John Sidgmore, CEO, in a statement released to the media: He and fellow members of the senior management team ...

Media Moves

June 24th, 2002 by
National: Danielle Belopotosky, researcher for the Washington, D.C. bureau of The Wall Street Journal, leaves to pursue a master's degree in journalism. Katherine Boehret assumes her responsibilities, katie.boehret@wsj.com ... Maryln Schwartz, lifestyle columnist for The Dallas Morning ...
More than one corporate PR practitioner has been known to complain, "We're just not getting the publicity we should out of our industry trade association." Regardless of the industry, the story remains relatively unchanged: Your company pays its dues, executives ...