Search Results for: john roderick&o=recent

There's no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics that any practitioner worth her weight will tell you have always been ...

Media Moves

August 5th, 2002 by
National News: Adam Rogers, Newsweek general editor for science and technology, will take a leave of absence from September 2002 until June 2003. Direct inquiries to George Hackett, sci-tech editor, 212/445-4000 ... Nichole Cipriani, Parenting assistant editor, leaves. Sumeet Bal, a former intern, ...

People Moves

August 5th, 2002 by
Corporate Moves Jana Ireland Shortt joins Hardee's Food Systems as public relations manager, responsible for national and local marketing and PR. Shortt was a PR account supervisor at Adamson Inc. in St. Louis prior to joining Hardee's. Agency Moves Weber ...

Strategy of the Week

July 29th, 2002 by
This week's healthcare PR strategy: putting a face to the research. Too much important health research falls to the bottom of reporters' in-boxes because there's no human interest angle to go along with those key statistics. John Schmidt, SVP with ...

A "Good Day" For Fox

July 29th, 2002 by
Fox launched "Good Day Live" last month, a national spin-off of KTTV-Los Angeles' "Good Day L.A." Coverage includes events and attractions, consumer products and services, and fashion. The show airs at 10 a.m. PST on the Fox Networks. For ...
In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message "from John Sedgmore." For a detailed analysis of how WorldCom's marketing communications machine is handling the scandal and bankruptcy, watch for the ...
When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he said he was "shocked by these discoveries." While senior execs at other ...

How’d You Get That?

July 15th, 2002 by
You have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific - and very lofty - news magazine. How do you score the coveted air time? John Hellerman of ...
In the wake of yet another accounting scandal, who would guess that any corporation's reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate Reputation Survey, however, financial services companies and travel companies all have seen gains in reputation over 2001. ...