Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic…
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Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.
Friday, June 22, The Sentry, New York City (Taste of Tech, Thursday, June 21) The essential, one-day summit for PR professionals dedicated to social media communications, SEO, PR measurement and digital engagement with the media.…
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While the media has gobbled up the Oreos milestone, it's online where you'll find the big public celebration.
Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.
While it is in the PR professional's DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
The Consumer Electronics Association's Declaration of Innovation movement grew its Facebook community tenfold.
There are situations when tooting your organization's horn must cease, and media deflection must begin.
Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,…
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What football game? What ads? It's the conversations about the ads that really matter.
