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In the wake of yet another accounting scandal, who would guess that any corporation’s reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate
Reputation Survey, however, financial services companies and travel companies all have seen gains in reputation over 2001. …

This Just In…

July 1st, 2002 by

The latest crisis of corporate trust unfolds at WorldCom as yet another major corporation reveals improper accounting practices. The word from John Sidgmore, CEO, in a
statement released to the media: He and fellow members of the senior management team …

Media Moves

June 24th, 2002 by

National: Danielle Belopotosky, researcher for the Washington, D.C. bureau of The Wall Street Journal, leaves to pursue a master’s degree in journalism. Katherine Boehret
assumes her responsibilities, … Maryln Schwartz, lifestyle columnist for The Dallas Morning …

More than one corporate PR practitioner has been known to complain, “We’re just not getting the publicity we should out of our industry trade association.” Regardless of the
industry, the story remains relatively unchanged: Your company pays its dues, executives …

People Moves

April 1st, 2002 by

Corporate Moves
Century 21 Real Estate Corporation names John Henry to the newly created position of VP, Customer Marketing. Henry most recently worked for AES Corporation and AT&T
Consumer Services.
Sorceron, a streaming media software company, hires Therese Bruno as …

Strategy of the Week

March 18th, 2002 by

Are you missing out on an obvious – and cost-free – way to build your database of media and other stakeholder contacts? “From a PR standpoint, there are things that people
should do with their Web sites that they don’t,” …

Media Moves

March 18th, 2002 by

National News: Bob Larkin, editor of 24 X 7, leaves. Marie Marchese assumes the editor’s role. Email
… American Baby relocates to 110 Fifth Avenue, 4th Floor, New York, NY 10011. Phone and fax at 212/229-4859 and 212/886-3604 respectively. Mark Beasley, editorial …

Media Moves

March 4th, 2002 by

National News: Martha Nelson, managing editor of InStyle, will leave this spring to join People as managing editor. Charla Lawhon, executive editor, will replace her. For more
information, phone 212/522-4455 … Leslie Walker, Internet columnist for The Washington Post, launches Web …

Tech Makeover

March 4th, 2002 by

The Washington Post takes a new, more straightforward approach to Fast Forward, its consumer and personal technology section, which will now go by the name of Personal Tech.
Personal Tech previously resided in the Friday Business section and has been …

Web Site Under Construction

February 18th, 2002 by

Builder Online ( a news portal for the construction industry from publisher Hanley-Wood, has launched a revamped site with more news coverage and product
information. The site now provides users news feeds from 2,600 national news sources, as well as …