Search Results for: john roderick&o=recent

A "Good Day" For Fox

July 29th, 2002 by

Fox launched “Good Day Live” last month, a national spin-off of KTTV-Los Angeles’ “Good Day L.A.” Coverage includes events and attractions, consumer products and services, and
fashion. The show airs at 10 a.m. PST on the Fox Networks. For …

In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message “from John Sedgmore.” For a detailed analysis of how WorldCom’s
marketing communications machine is handling the scandal and bankruptcy, watch for the …

When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he
said he was “shocked by these discoveries.” While senior execs at other …

How’d You Get That?

July 15th, 2002 by

You have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific – and very lofty – news magazine. How do you score the
coveted air time? John Hellerman of …

In the wake of yet another accounting scandal, who would guess that any corporation’s reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate
Reputation Survey, however, financial services companies and travel companies all have seen gains in reputation over 2001. …

This Just In…

July 1st, 2002 by

The latest crisis of corporate trust unfolds at WorldCom as yet another major corporation reveals improper accounting practices. The word from John Sidgmore, CEO, in a
statement released to the media: He and fellow members of the senior management team …

Media Moves

June 24th, 2002 by

National: Danielle Belopotosky, researcher for the Washington, D.C. bureau of The Wall Street Journal, leaves to pursue a master’s degree in journalism. Katherine Boehret
assumes her responsibilities, katie.boehret@wsj.com … Maryln Schwartz, lifestyle columnist for The Dallas Morning …

More than one corporate PR practitioner has been known to complain, “We’re just not getting the publicity we should out of our industry trade association.” Regardless of the
industry, the story remains relatively unchanged: Your company pays its dues, executives …

People Moves

April 1st, 2002 by

Corporate Moves
Century 21 Real Estate Corporation names John Henry to the newly created position of VP, Customer Marketing. Henry most recently worked for AES Corporation and AT&T
Consumer Services.
Sorceron, a streaming media software company, hires Therese Bruno as …