Suffice it to say, it’s never a good PR practice to limit the media to a “press pen” set up outside of the location of the publicity event you’ve invited them to. But that’s precisely what happened May 13 when the …
William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984.
Lyddan joined Brouillard as president in June 1996 from …
Follows is a List of Companies Offering:
Allen’s Press Clipping Bureau
San Francisco, 415/3922353
Contact: John McCombs
Luce Press Clippings
Mesa, AZ 800/5288226
Contact: Arnold Knepper
Bacon’s Information Inc.
Contact: Michael Buxbaum
Metro Press Clipping Bureau
Baton Rouge, LA 504/2921715
Contact: Mike …
Following is a list of some companies that offer media training.
Allan Bonner Communications Management Inc.
Toronto, 416/484-1667 Contact: Janice Maas
Imada Wong Communications Group, Inc.
Los Angeles 213/622-6513 Contact: S. Robert Park
Barry McLoughlin Associates, Inc.
Washington, DC 800/663-3899 …
Campaign: “Heartstream Forerunner Saves Lives”
Company: Schwartz Communic. (Waltham, Mass, 617/684-0770)
Campaign Budget: $200,000 (fully utilized)
Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing.
The primary goal of this campaign was to …
Campaign: “Hats Off to Rogaine”
Company: GCI Group (N.Y, 212/546-2200)
Campaign Budget: $600,000 (campaign came in under budget by approximately 5 percent)
Although “Hats Off to Rogaine” officially kicked off on April 3, 1996, the campaign was two years in the making. Pharmacia & …
Corporate public affairs officers have heftier budgets and are more closely tied to the upper echelons where corporate decisions are made, according to the results of a study just released by the Public Affairs Council, Washington, D.C.
The survey …
Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street sharks?
Before and after they …
A single, unusual death in a hospital can sometimes put it into a crisis management mode, so one can imagine the intense situation when a small facility experiences dozens of such deaths in one year.
The reason is simple enough: …
For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal.
What follows is Reno-based R&R Advertising’s PR director …