Search Results for: john roderick&o=recent

CaseStudy:

June 8th, 2000 by

While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it’s less common that a disease helps to shape a celebrity’s image.
Lance Armstrong, who is known as much for being a cancer survivor as he …

Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led
communities on a wide range of topics, bringing to 30 the number of communities focused on …

In the following brief descriptions, PR News recognizes the efforts of 18 more companies that were Legal PR winners in the eyes of their constituents. We will periodically present these stories in depth in our “Case Study” section
throughout 2005-06.
Excellence …

LAW FIRM: Foley & Lardner LLP
CATEGORY: Overall Excellence in Media Coverage
PR AGENCY: Weber Shandwick
BUDGET: $150,000
WEB SITE: http://www.foley.com

In a bid to highlight their firm’s expertise with the furiously debated Sarbanes-Oxley (Sarbox) law, the PR professionals …

Avoid Spamming Journalists with Canned Story Ideas
The Web may have changed the speed of communication and the way consumers digest information, but it hasn’t homogenized the media landscape, particularly where online
healthcare news is concerned. Some online reporters, for …

By Andrew Gilman
The past month has featured two strikingly similar media
stakeouts: the media frenzy surrounding the death of Terri Schiavo
followed by the global coverage of Pope John Paul II’s demise and
subsequent funeral.
Both stories demonstrated what …

Media Strategy

May 15th, 2000 by

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20
seconds, but that’s another story.) Want to get your corporate message on camera? Give producers the nuggets …

Media Moves

April 13th, 2000 by

The information in Media Moves is provided by the health research department
of Press Access, which provides contact informaton for more than 1,000 journalists
at more than 1,000 consumer and business publications.
Industry Recognition
Business & Health won a Jesse H. Neal National …