Search Results for: john roderick&o=recent

Company: Restore Medical Agency: Lois Paul & Partners Budget: $60,000 (three-month launch) Timeframe: September 2004 to present Here's a unique way to measure the success of a PR campaign: Having Jay Leno refer to the item being promoted during "The Tonight Show" - ...
Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the lobbyists themselves are in need of PR assistance. At the federal level, a ...
Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so fast. A recent study conducted ...
Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so fast. A recent study conducted ...

PR Movers

February 6th, 2006 by
General Electric, Fairfield, CT, appointed Dan Henson chief marketing officer. He was chief commercial officer of GE Commercial Finance, and in his new capacity he will oversee the company's communications projects. Susan Goodenow has been named vice president of business ...
When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the campaign ...