Search Results for: john roderick&o=recent

Viewing campaign backlash as an opportunity to drive discussion around its brand and product, the California Milk Processor Board has put its negative press and commentary to work on its own behalf. 

The “Everything I Do Is Wrong” campaign’s messaging …


August 30th, 2004 by

Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who
covered the Iraq War in 2003 as a Pentagon correspondent and who also …

In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That’s more than an oops. It cost the organization three CEOs in
less than 12 months, as one executive after another tried to cauterize the damage.
This left Michael …

PR Movers

June 28th, 2004 by

Alan Taylor Communications – A changing of the guard. The company recently announced a new management team to oversee the day-to-day operation of the lifestyle/sports public
relations firm. Alan Taylor and Howard Dolgon will continue as co-chairmen of the …

While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And
measurement for events is no exception, says a recent survey conducted jointly …

PR Movers

June 7th, 2004 by

Cadbury Schweppes Americas — How refreshing. Charles Alfaro (ex-Hoffman-La Roche Inc) has been appointed to the newly created position of VP/corporate communications for the
Cadbury Schweppes confectionary and beverage businesses in the Americas. In addition to communications initiatives Alfaro …

Media Insight: CIO

May 3rd, 2004 by

CXO Media Inc.
492 Old Connecticut Path
P.O. Box 9208
Framingham, MA 01701-9208

The Wind Up
CIO wears its embrace of PR on its sleeve or, to be more exact, right in the front of the book. …

By John Baldoni/Baldoni Consulting
The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession
correctly. Here are some suggested steps.

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at
a corporate meeting in Orlando — Robert Smith walked into a local McDonald’s …