Search Results for: john roderick&o=recent

CRISIS MANAGEMENT

October 6th, 2008 by

JETBLUE AIRWAYS
JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007
IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International Airport tarmac for up to …

Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public opinion. Witness the reception …

The PR People Awards, PR News’ annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the

marketplace. This year’s finalists, listed below, set the benchmark for PR in the past year; whether …

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press.

Profy co-founder Svetlana Gladkova (Profy is a new blogging platform), suggests the …

There are ways you can align your company brand with green causes—just follow these nine tips:

•    Identify the areas that matter to your stakeholders.
•    Identify the areas for which your company is positioned to have a direct impact.
•    Identify …