Search Results for: john roderick&o=recent

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so fast. A recent study conducted ...

PR Movers

February 6th, 2006 by
General Electric, Fairfield, CT, appointed Dan Henson chief marketing officer. He was chief commercial officer of GE Commercial Finance, and in his new capacity he will oversee the company's communications projects. Susan Goodenow has been named vice president of business ...
When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the campaign ...
CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals, guerrilla marketing is all about ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top priority: When dealing with top ...

Research-Driven ROI

March 30th, 2009 by
When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication (agency partner on the ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top priority: When dealing with top ...