Search Results for: john roderick&o=recent

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press.

Profy co-founder Svetlana Gladkova (Profy is a new blogging platform), suggests the …

There are ways you can align your company brand with green causes—just follow these nine tips:

•    Identify the areas that matter to your stakeholders.
•    Identify the areas for which your company is positioned to have a direct impact.
•    Identify …

By Matt Kucharski

Brand identity. Brand voice. Brand value proposition. Brand personality. We’ve all heard the terms, and we’ve all participated in discussions with experts from advertising,

design, direct marketing and even management consultants talking about what it takes to …

Southwest Airlines’ CEO James F. Parker resigns abruptly in July, citing “personal reasons,” including the “draining” nature of the job. Nike CEO Phil Knight calls it
quits in November, with nary an explanation for his departure (although he’s staying on …

Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the
cheap.
Software from MissionExpert (http://www.missionexpert.com) costs $20 to $500 and …