Search Results for: john roderick&o=recent

Outputs: What is said, quantified by analyzing content based on:

Favorability

Prominence

Placement

Outtakes: What the audience understands/takes away, quantified by:

Message recall

Assimilation of key facts

Outcomes: What the specific communications produces, including:

Leads

Consideration

Sales

Increased stock …

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for …

Agency Executive of the Year

November 10th, 2008 by

John Hellerman, Co-Founder, Hellerman Baretz Communications

As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the

world’s top law firms. Providing advice to attorneys on …

By John Baldoni/Baldoni Consulting LLC
PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the
enterprise wants to accomplish, e….