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The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for …

Agency Executive of the Year

November 10th, 2008 by

John Hellerman, Co-Founder, Hellerman Baretz Communications

As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the

world’s top law firms. Providing advice to attorneys on …

By John Baldoni/Baldoni Consulting LLC
PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the
enterprise wants to accomplish, e….

CRISIS MANAGEMENT

October 6th, 2008 by

JETBLUE AIRWAYS
JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007
IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International Airport tarmac for up to …