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During the past couple of weeks, there have been numerous reports and surveys issued by business associations warning about the increased hazard of cyber security disruption to corporate America and the average computer user. This has been mirrored with news ...
Organization: American Academy of Arts & Sciences Timeframe: April to October 2006 It is safe to say that most PR professionals love award announcements - the concept of rewarding excellence and promoting clever people with special celebrations and the presentation of trophies ...
The online community MySpace.com has recently been the subject of intensive scrutiny from the media, law enforcement and politicians due to reports of sexual predators using the online community to victimize naive minors. However, too-trusting kids aren't the only ...
When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you need to match their ...
Company: Restore Medical Agency: Lois Paul & Partners Budget: $60,000 (three-month launch) Timeframe: September 2004 to present Here's a unique way to measure the success of a PR campaign: Having Jay Leno refer to the item being promoted during "The Tonight Show" - ...
Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the lobbyists themselves are in need of PR assistance. At the federal level, a ...