Search Results for: john roderick&o=recent

For Azeezaly Jaffer, VP of public affairs and communications for the United States Postal Service, the story about USPS that ran on ABC News’ “20/20” was the last straw.
The piece, which aired in early 2002 and centered on the USPS’ finances, …

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the campaign …

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication:

• Make security a top priority: When dealing with top …

Research-Driven ROI

March 30th, 2009 by

When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication (agency partner on the …

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication:

•    Make security a top priority: When dealing with top …

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies.
In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals, guerrilla marketing is all about …

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to protect their own interests, let …

Community Relations

February 23rd, 2009 by

Winner: MassMedia Corporate Communications

Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief

When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than 800 homes, the law firm of

McDonald …

Litigation Communications

February 23rd, 2009 by

Winner: FD

Campaign: 290% Greater Than Expected: A Campaign to Maximize Returns to Enron’s Creditors

Enron executives may have been responsible for engineering one of the largest acts of corporate fraud in U.S. history but, six years after its 2001 fall …