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Christi Day, Online Spokesperson and Emerging Media Specialist, Southwest Airlines

For someone who claims to have practically stumbled into social media, Southwest Airlines’ Christi Day is a study in self-effacement—and accomplishment. Having become a preeminent force on Southwest Airlines …

It is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who …

Campaign: A Dog for Obama
Winner: American Kennel Club
When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform to educate potential dog owners …

 Communicators are in a key position to use their skills, networks and established credibility at all levels within the company to assist in the development of the CSR program. At the same time, it is important to recognize that many …

In media training, we teach the use of simple devices that allow you to effectively transition to deliver all of your key messages, while moving away from sensitive questions.

Walk the bridge: One technique is called a “bridge.” This is …

Every CEO worth his or her salt knows that corporate social responsibility is now a critical component of any organization’s strategic business plan. That’s why effective CSR communications to communities, customers and the general public is so important. …