Search Results for: john roderick&o=recent

Prior to 2008, one of the chief obstacles of the Iams Home 4 the Holidays (IH4TH) campaign was breaking through the media clutter. “That was a frustrating challenge because we had one of the world’s most successful adoption drives but ...
Organization: California Center for Public Health Advocacy Agency: Brown-Miller Communications Timeframe: 2009 With the national obesity crisis growing to epidemic proportions, some health experts say there’s a need for consumers to understand what they’re eating—not just how much ...
It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the ever-changing ways companies are ...

Tips for Going Grassroots

January 18th, 2010 by
Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful ...
Christi Day, Online Spokesperson and Emerging Media Specialist, Southwest Airlines For someone who claims to have practically stumbled into social media, Southwest Airlines’ Christi Day is a study in self-effacement—and accomplishment. Having become a preeminent force on Southwest Airlines ...