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The best in corporate social responsibility and legal PR was honored March 8 at the PR News CSR Awards/Legal PR Awards luncheon, held at the National Press Club in Washington, D.C.

Agencies, organizations and communications professionals were honored in 27 …

Winner: Leslie Brunt, Program Director, The Pizza Hut BOOK IT! Program

In 2001, Leslie Brunt took over day-to-day operations for Pizza Hut’s BOOK IT! National Reading Incentive Program, but in the last two years she’s brought the program to …

Campaign Roll-Outs

February 28th, 2000 by

Ogilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and
promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock All-Star FanFest. The …

Prior to 2008, one of the chief obstacles of the Iams Home 4 the Holidays (IH4TH) campaign was breaking through the media clutter. “That was a frustrating challenge because we had one of the world’s most successful adoption drives but …

Organization: California Center for Public Health Advocacy
Agency: Brown-Miller Communications
Timeframe: 2009

With the national obesity crisis growing to epidemic proportions, some health experts say there’s a need for consumers to understand what they’re eating—not just how much …

It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the ever-changing ways companies are …

Tips for Going Grassroots

January 18th, 2010 by

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful …