Search Results for: john roderick&o=recent

The online community MySpace.com has recently been the subject of intensive scrutiny from the media, law enforcement and politicians due to reports of sexual predators

using the online community to victimize naive minors. However, too-trusting kids aren’t the only …

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so fast.

A recent study conducted …

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so fast.
A recent study conducted …

Company: Restore Medical

Agency: Lois Paul & Partners

Budget: $60,000 (three-month launch)

Timeframe: September 2004 to present

Here’s a unique way to measure the success of a PR campaign: Having Jay Leno refer to the item being promoted during “The Tonight Show” – …

Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the

lobbyists themselves are in need of PR assistance.

At the federal level, a …

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the campaign …