A lot of marketing and PR people were English majors in college, which isn’t surprising given that marketing is a communications-intensive discipline. Unfortunately, the people who allocate marketing budgets were usually accounting majors.
You don’t need to know ...
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PRN Exclusive Excerpt: The PR Value of an Apology
May 22nd, 2006 by PR News
(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying "I'm sorry" is
never an easy thing to do. In this exclusive excerpt from his new book "Making ...
Integrating CSR Messages Into Your Business’ Communications Plan
June 2nd, 2008 by Iris Dorbian
Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst ...
Communications professionals don't necessarily lie, but they sure can be deceptive--especially when it comes to messaging surrounding corporate social responsibility (CSR) and
green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst Media survey ...
Severing Ties When a Corporate Partnership Goes Awry
May 27th, 2008 by Iris Dorbian
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be less than idyllic. We’re ...
PRN Special Report: Funny Ha-Ha or Funny Uh-Oh? Does Comedy Belong in PR?
April 10th, 2006 by PR News
In 1997, John Stewart Socha was president of Audio Computer Information, a company that produced tutorial tapes for newcomers to the high-tech world. At that time,
Socha decided to branch out his business focus into a very different direction. He hit ...
Company: Consorta Hospital Network
Timeframe: 2007
When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national
"Battle of the Hospital Chefs" competition that ...
PR Scorecard: Good PR / Bad PR: A Breath of Fresh Eire
March 13th, 2006 by PR News
In honor of St. Patrick's Day, our PR Scorecard is wearing the green with profiles of Irish businesses and individuals.
PR pop quiz: Did you know Ireland is the world's fourth strongest economy (according to the Organization for Economic Cooperation ...
PR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business
development at Wells Fargo; Brenda C. Siler, national director of communications and marketing for the United Negro College ...
Virtual Crisis Competition Fosters Students’ Planning Under Pressure
December 16th, 2010 by Dave Hogan
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
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