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Campaign: A Dog for Obama
Winner: American Kennel Club
When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform to educate potential dog owners …

Product Launch

October 16th, 2006 by

Winner: Microsoft and Waggener Edstrom Worldwide

Campaign: Raise the Speed Limit: Microsoft Launches 64-bit Windows

When Microsoft was preparing to launch its 64-bit Windows desktop and server, it wanted the technology and business media to stand up and applaud, despite …

 Communicators are in a key position to use their skills, networks and established credibility at all levels within the company to assist in the development of the CSR program. At the same time, it is important to recognize that many …

In media training, we teach the use of simple devices that allow you to effectively transition to deliver all of your key messages, while moving away from sensitive questions.

Walk the bridge: One technique is called a “bridge.” This is …

In 1992 the Naval Investigative Service released a report on the
September 1991 convention in Las Vegas of the U.S. Navy aviators’
Tailhook Association. Its conclusion: 14 female naval officers and
12 female civilians were sexually abused by a gaggle of drunken
navy …

During the past couple of weeks, there have been numerous reports and surveys issued by business associations warning about the increased hazard of cyber security disruption to

corporate America and the average computer user. This has been mirrored with news …