Communications professionals don't necessarily lie, but they sure can be deceptive--especially when it comes to messaging surrounding corporate social responsibility (CSR) and
green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst Media survey ...
Search Results for: john roderick&o=recent
Severing Ties When a Corporate Partnership Goes Awry
May 27th, 2008 by Iris Dorbian
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be less than idyllic. We’re ...
Company: Consorta Hospital Network
Timeframe: 2007
When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national
"Battle of the Hospital Chefs" competition that ...
PRN Special Report: Funny Ha-Ha or Funny Uh-Oh? Does Comedy Belong in PR?
April 10th, 2006 by PR News
In 1997, John Stewart Socha was president of Audio Computer Information, a company that produced tutorial tapes for newcomers to the high-tech world. At that time,
Socha decided to branch out his business focus into a very different direction. He hit ...
PR Scorecard: Good PR / Bad PR: A Breath of Fresh Eire
March 13th, 2006 by PR News
In honor of St. Patrick's Day, our PR Scorecard is wearing the green with profiles of Irish businesses and individuals.
PR pop quiz: Did you know Ireland is the world's fourth strongest economy (according to the Organization for Economic Cooperation ...
Virtual Crisis Competition Fosters Students’ Planning Under Pressure
December 16th, 2010 by Dave Hogan
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
...
Seven Critical Questions to Ask Yourself in a Crisis
December 8th, 2010 by PR News
Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble:
1. Are you reachable at all times, including ...
2010 PR People Awards: PR Professional of the Year-Corporate
November 30th, 2010 by PR News
Winner: Chris Fuller
Director of PR & Emerging Media, Pizza Hut
How do you top off a large, everything pizza with extra cheese? Chris Fuller succeeded in doing just that in 2010 with a menu of PR campaigns that sought to trumpet ...
PR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business
development at Wells Fargo; Brenda C. Siler, national director of communications and marketing for the United Negro College ...
Organizations: Healthy Mothers, Healthy Babies; CTIA - The Wireless Foundation
Companies: Voxiva, Johnson & Johnson
Agency: Hill & Knowlton
Timeframe: Oct., 2009 - Present
Moms, expectant moms and partner organization representatives celebrate the launch of text4baby in Philadelphia.
For the last 10 years, ...