Search Results for: john roderick&o=recent

Faceless Tactics

May 17th, 2011 by
Assaf Kedem Every now and then, PR practices seem to descend the low road of common politics: Corporations occasionally endeavor to besmirch their competitors much the same way as political candidates attempt to tarnish their opponents, often through proxies and ...
As the economy began to rev up toward the end of 2010, merger and acquisitions forecasts called for increased activity in 2011. In the first quarter of this year, corporate acquirers bought 91 companies for $8.9 billion, compared to 116 acquisitions for $7.4 billion the same ...
(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying "I'm sorry" is never an easy thing to do. In this exclusive excerpt from his new book "Making ...
The best in corporate social responsibility and legal PR was honored March 8 at the PR News CSR Awards/Legal PR Awards luncheon, held at the National Press Club in Washington, D.C. Agencies, organizations and communications professionals were honored in 27 ...
Winner: Leslie Brunt, Program Director, The Pizza Hut BOOK IT! Program In 2001, Leslie Brunt took over day-to-day operations for Pizza Hut’s BOOK IT! National Reading Incentive Program, but in the last two years she’s brought the program to ...
Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst ...
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be less than idyllic. We’re ...