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The best in corporate social responsibility and legal PR was honored March 8 at the PR News CSR Awards/Legal PR Awards luncheon, held at the National Press Club in Washington, D.C. Agencies, organizations and communications professionals were honored in 27 ...
Winner: Leslie Brunt, Program Director, The Pizza Hut BOOK IT! Program In 2001, Leslie Brunt took over day-to-day operations for Pizza Hut’s BOOK IT! National Reading Incentive Program, but in the last two years she’s brought the program to ...
Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst ...
(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying "I'm sorry" is never an easy thing to do. In this exclusive excerpt from his new book "Making ...
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be less than idyllic. We’re ...