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It took awhile, but ESPN finally called a play when it announced on Oct. 6 that it would no longer use Hank Williams Jr.'s "All My Rowdy Friends" in the opening credits for its Monday Night Football telecasts. On Monday, ...
According to John Doorley, academic director of the master of science degree program in PR and corporate communication at New York University, there are five predictable yet avoidable behaviors that organizations typically engage in when a crisis breaks that get ...
World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with the ...
See profiles of all the Platinum PR Award winners, honorable mentions and Hall of Fame inductees. Top public relations campaigns in more than 40 categories were celebrated at today’s Platinum PR Awards luncheon at the Grand Hyatt in New York. ...
(Annual Income of Less Than $10 Million) Winner: Linhart Public Relations As the result of innovative public relations campaigns for big companies like Southwest Airlines and top-notch client and employee engagement programs, Linhart Public Relations achieved a 34% growth in revenue in 2010. ...
By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one is especially relevant to public ...
Viewing campaign backlash as an opportunity to drive discussion around its brand and product, the California Milk Processor Board has put its negative press and commentary to work on its own behalf.  The "Everything I Do Is Wrong" campaign's messaging ...