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The Walt Disney Company shuttered its Habit Heroes interactive exhibit at Epcot after an advocacy group claimed that it shamed obese children. Although Disney was swift in its reaction to the groundswell of criticism, in hindsight, a more effective measure ...
Every CEO worth his or her salt knows that corporate social responsibility is now a critical component of any organization’s strategic business plan. That’s why effective CSR communications to communities, customers and the general public is so important. ...
Every CEO worth his or her salt knows that corporate social responsibility is now a critical component of any organization’s strategic business plan. That’s why effective CSR communications to communities, customers and the general public is so important. ...
Whether you’re managing an issue long-term or have finished an issue campaign, outcomes must be measured and evaluated. “Take a close, hard look at where your issue stands,” says John Clemons, president of Clemons Communication and an issue management ...