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Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their

once-passive stakeholders. Now the organization’s reputation is vulnerable to the uncontrolled commentary …

Amex Classes Up Foursquare

June 23rd, 2011 by

Some of us don’t need no stinkin’ badges, to paraphrase the John Huston classic (by way of B. Traven) The Treasure of the Sierra Madre. Some of us would rather have cash, or at least some shopping discounts.

Location-based social …

When the worst U.S. financial crisis since the Depression hit, financial communicators at the affected companies immediately went into crisis mode, forced to play reactive strategies as the industry suffered a meltdown.
Some three years later, financial services PR …

Faceless Tactics

May 17th, 2011 by

Assaf Kedem

Every now and then, PR practices seem to descend the low road of common politics: Corporations occasionally endeavor to besmirch their competitors much the same way as political candidates attempt to tarnish their opponents, often through proxies and …

By Neal Cohen And Evan Kraus

Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features

of this event, one is especially relevant to public …

As the economy began to rev up toward the end of 2010, merger and acquisitions forecasts called for increased activity in 2011. In the first quarter of this year, corporate acquirers bought 91 companies for $8.9 billion, compared to 116 acquisitions for $7.4 billion the same …