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  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There ...
  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There ...
Sunday night, April 11, was nail-biting time for the communications team at 1-800-Flowers.com. The popular florist/gift provider and the company’s president, Chris McCann, were about to go under the public microscope as the stars of the CBS ...
Ever wonder who those people are making rude, negative comments on YouTube behind the “security” of a username? If the video-sharing site has its way, that will soon change. In a report by Mashable, YouTube is urging its users to ...
Ever wonder who those people are making rude, negative comments on YouTube behind the “security” of a user name? If the video-sharing site has its way, you may have to wonder no longer. According to a report by Mashable, YouTube ...
Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are responding to environmental challenges has been the ...
Joe Pulizzi Most marketing and PR professionals believe that content marketing is new. That couldn’t be further from the truth. The content marketing industry itself has been around for well over 100 years. John Deere is often given credit for ...