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A coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John
Deere, became just that for communicators at Deere & Co.
Employees …

Sunday night, April 11, was nail-biting time for the communications team at 1-800-Flowers.com. The popular florist/gift provider and the company’s president, Chris McCann, were about to go under the public microscope as the stars of the CBS …