Search Results for: john roderick&o=recent

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst …

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be less than idyllic. We’re …

In the first part of this article, I commented on the role of key thinkers and their ideas which shaped the public communications profession for the past century. Now for those of you who fight

the good fight every day, …

Agency Executive of the Year

November 6th, 2006 by

Winner: John Deveney, ABC, APR,, Deveney Communications

To say that 2005 was a watershed year for John Deveney would be putting it mildly, as well as ironically. At a time when Deveney had just shifted his agency’s focus to the task

Product Launch

October 16th, 2006 by

Winner: Microsoft and Waggener Edstrom Worldwide

Campaign: Raise the Speed Limit: Microsoft Launches 64-bit Windows

When Microsoft was preparing to launch its 64-bit Windows desktop and server, it wanted the technology and business media to stand up and applaud, despite …