Search Results for: john roderick&o=recent

E-Mail Lawlessness

March 21st, 2008 by
There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings revealed these interesting facts: There ...

Social Media Invades

March 21st, 2008 by
We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth's Center for Marketing Research surveyed ...
Think you've wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of its interactive "screengrab" media unit ...
Andrew Hindes As a PR professional, you’re probably called upon to write or edit synopses from time to time. Whether it’s for a book, a movie, a play, a TV show or even a magazine article, boiling down ...
The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into ...
Heidi Davidson, SVP of Corporate Communications, Blackberry Ltd Heidi Davidson has proven the strategic business value of public relations during BlackBerry’s most critical period. Heidi’s leadership has demonstrably enhanced Blackberry’s reputation through resourceful programming that tells the ...
Hanna Lee, Founder, Hanna Lee Communications, Inc.  Hanna Lee has transformed the realm of hospitality PR by proving the bottom line impact of campaigns that combine strategic insight with flawless execution. She has worked with bars, restaurants and spirits brands ...
After more than 16 years as the anchor of The Daily Show, Jon Stewart announced Tuesday night that he will be leaving the show. "I'm not going anywhere tomorrow," Stewart said as he announced his plans at the conclusion of Tuesday ...