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Think you've wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of its interactive "screengrab" media unit ...
PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now ...
Executive Summary PR News Media Relations Next Practices Conference December 11th, 2014 – The National Press Club, Washington, D.C.   8:30 a.m. — Wake-Up Call: What It Takes to Succeed at Branded Journalism Tomas Kellner, Managing Editor, GE Reports, General Electric Brand content ...
PDF of issue The most successful teams in sports create an environment in which their players can succeed. In the case of PR teams, that’s not just an on-the-premises pool table or bowling nights. It’s providing benefits that ...
More than 200 elite PR professionals packed a ballroom on Wednesday at the venerable National Press Club in Washington, D.C., for the annual PR News PR People Awards luncheon, which also featured the induction of six PR Hall of Famers, ...
From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join ...
Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?The deal trims the former “Big Four” agency ...