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Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?The deal trims the former “Big Four” agency ...
Kati DahmSocial Strategy, Global Corporate CommunicationsCisco@katidahm Kati Dahm manages the communication and engagement strategies across Cisco’s corporate social properties, driving and creating brand presence on new channels such as Vine, Google+, Instagram and Pinterest, and collaborates with Chairman ...
Blame Lois. On summer days, usually around 5:30 p.m., she’d sweep through our office, telling staffers to get a move on. To power down, pack it up and skedaddle. And then she’d turn off the lights. This went ...
PDF of issue The most successful teams in sports create an environment in which their players can succeed. In the case of PR teams, that’s not just an on-the-premises pool table or bowling nights. It’s providing benefits that ...
More than 200 elite PR professionals packed a ballroom on Wednesday at the venerable National Press Club in Washington, D.C., for the annual PR News PR People Awards luncheon, which also featured the induction of six PR Hall of Famers, ...
As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce. Coca-Cola is the latest brand to ...
Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack Welch gone the way of the V8 engine and the incandescent light bulb? In an era when an algorithm can ...
An unusual invitation arrived in my inbox the other day. I was invited to lecture on writing to New York University’s PR graduate school. My first response to Professor John Doorley was to say cynically, “Who writes any more? ...