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We’ve probably all been faced with this very promising but troublesome scenario: Your agency has the opportunity to sign a great new client with a product or idea that is potentially disruptive. With their unique technology, fresh approach and ...
IPR Readies Pathfinder Award: Dr. Anne Gregory, Professor of Corporate Communication at the University of Huddersfield in the United Kingdom and past chair of Global Alliance, will receive the 2014 Pathfinder Award, the highest academic honor bestowed by the Institute for ...
Just think of the volume of stories that will soon start to percolate at Starbucks. By announcing the “Starbucks College Achievement Plan” earlier this month, the coffee king is not only taking a stand on one of the most problematic ...
Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And ...
When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. A deal this potentially transformative demands messaging via multiple channels. ...
"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action - and interaction. This point is driven home by a recent study conducted by SelectMinds, a provider of corporate social ...
A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to embrace corporate blogs for communications purposes. The survey, ...
The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor Corporation 7. Terrero 8. Petrobras 9. Sberbank of Russia 10. Rockwool According to Charles ...