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In this crowdsourced edition of PR News, several readers requested stories about aspects of crisis communications. Coincidentally, the Volkswagen (VW) crisis broke into the headlines Sept. 18. Dubbed Dieselgate, revelations that the world’s largest automaker, known for its good environmental ...
Just think of the volume of stories that will soon start to percolate at Starbucks. By announcing the “Starbucks College Achievement Plan” earlier this month, the coffee king is not only taking a stand on one of the most problematic ...
We’ve probably all been faced with this very promising but troublesome scenario: Your agency has the opportunity to sign a great new client with a product or idea that is potentially disruptive. With their unique technology, fresh approach and ...