Search Results for: john roderick&o=recent

Blame Lois. On summer days, usually around 5:30 p.m., she’d sweep through our office, telling staffers to get a move on. To power down, pack it up and skedaddle. And then she’d turn off the lights. This went …

Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?The deal trims the former “Big Four” agency …

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce. Coca-Cola is the latest brand to …

Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack Welch gone the way of the V8 engine and the incandescent light bulb? In an era when an algorithm can …

An unusual invitation arrived in my inbox the other day. I was invited to lecture on writing to New York University’s PR graduate school. My first response to Professor John Doorley was to say cynically, “Who writes any more? …

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million strong, boomer women are the largest …