Search Results for: john roderick&o=recent

Web 2.-What?

March 24th, 2008 by

A McKinsey Global Survey, “How businesses are using Web 2.0,” shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the 2,847 surveyed global executives:

80% use or are planning …

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of particular interest to communicators (either for media …

Top Tech Trends

March 24th, 2008 by

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released “Predictions 2007,” a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped the list, with trends pointing to: 

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during a meeting/conference/presentation (except …

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media versus traditional, “professional” platforms. Among …

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference. In a survey of nearly 200 …

E-Mail Lawlessness

March 21st, 2008 by

There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings revealed these interesting facts:

There …

Social Media Invades

March 21st, 2008 by

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s Center for Marketing Research surveyed …

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again.
A Weber Shandwick survey timed around the release of its interactive “screengrab” media unit …

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce. Coca-Cola is the latest brand to …