Search Results for: john roderick&o=recent

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. A deal this potentially transformative demands messaging via multiple channels. ...
The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into ...
Heidi Davidson, SVP of Corporate Communications, Blackberry Ltd Heidi Davidson has proven the strategic business value of public relations during BlackBerry’s most critical period. Heidi’s leadership has demonstrably enhanced Blackberry’s reputation through resourceful programming that tells the ...
Hanna Lee, Founder, Hanna Lee Communications, Inc.  Hanna Lee has transformed the realm of hospitality PR by proving the bottom line impact of campaigns that combine strategic insight with flawless execution. She has worked with bars, restaurants and spirits brands ...
After more than 16 years as the anchor of The Daily Show, Jon Stewart announced Tuesday night that he will be leaving the show. "I'm not going anywhere tomorrow," Stewart said as he announced his plans at the conclusion of Tuesday ...
PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now ...
Executive Summary PR News Media Relations Next Practices Conference December 11th, 2014 – The National Press Club, Washington, D.C.   8:30 a.m. — Wake-Up Call: What It Takes to Succeed at Branded Journalism Tomas Kellner, Managing Editor, GE Reports, General Electric Brand content ...
Andrew Hindes As a PR professional, you’re probably called upon to write or edit synopses from time to time. Whether it’s for a book, a movie, a play, a TV show or even a magazine article, boiling down ...