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It was not your typical PR effort. During last year’s holiday season transportation company CSX again rolled out its “Claus Conspiracy” campaign, after first launching it in late 2013. The campaign features faux-conspiracy theorist Craig Waarheid, whose job is to ...
Winner: United Nations Foundation - A Global Collaboration Wins the Day for Climate Science Working with the UN Foundation, Havas’ strategy for this campaign was simple and straightforward: Deliver the facts. Highlight the science. Make it local, clear and accessible. ...
[Editor’s Note: PR and communications professionals consistently identify internal communications as one of their biggest pain points. We asked Oscar Suris to discuss internal communications at Wells Fargo & Company in relation to a recent Institute for Public Relations (IPR) ...
In this crowdsourced edition of PR News, several readers requested stories about aspects of crisis communications. Coincidentally, the Volkswagen (VW) crisis broke into the headlines Sept. 18. Dubbed Dieselgate, revelations that the world’s largest automaker, known for its good environmental ...