Search Results for: john roderick&o=recent

Since joining APCO Worldwide in 2008, John Cangany has grown into the functional lead of APCO’s global social media team. His background in environmental and energy issues serves him well in cultivating relationships with thought leaders in the transportation, technology, ...
Just think of the volume of stories that will soon start to percolate at Starbucks. By announcing the “Starbucks College Achievement Plan” earlier this month, the coffee king is not only taking a stand on one of the most problematic ...
Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And ...
When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. A deal this potentially transformative demands messaging via multiple channels. ...
The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into ...
Heidi Davidson, SVP of Corporate Communications, Blackberry Ltd Heidi Davidson has proven the strategic business value of public relations during BlackBerry’s most critical period. Heidi’s leadership has demonstrably enhanced Blackberry’s reputation through resourceful programming that tells the ...
Hanna Lee, Founder, Hanna Lee Communications, Inc.  Hanna Lee has transformed the realm of hospitality PR by proving the bottom line impact of campaigns that combine strategic insight with flawless execution. She has worked with bars, restaurants and spirits brands ...