Search Results for: john roderick&o=recent

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.
“USE …

Blame Lois. On summer days, usually around 5:30 p.m., she’d sweep through our office, telling staffers to get a move on. To power down, pack it up and skedaddle. And then she’d turn off the lights. This went …

“Wooing Generation Y,” this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds, a provider of corporate social …

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to embrace corporate blogs for communications purposes.
The survey, …

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10:
1. Lego
3. Barilla
4. Mercadona, S.A.
5. A.P. Moller-Maersk
6. Toyota Motor Corporation
7. Terrero
8. Petrobras
9. Sberbank of Russia
10. Rockwool
According to Charles …

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the findings:

Development Dimensions International data …

1. Please select the description that most closely matches your primary responsibilities:
    Public relations 42.7%
    Marketing 18.9%
    Media relations 17.4%
    Corporate communications 16.0%
    Public affairs 4.7%
    No Response 0.3%

2. Do you exclusively focus on earned media activities in your role?
    No 70.3%
    Yes 29.7%

3. On a scale of 1 to 5, …

Tech Investments

March 24th, 2008 by

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new technologies play in their daily …

Digital Dangers

March 24th, 2008 by

When walking the digital line, consider the following five threats to be the biggest dangers to your business:

1. Transaction fraud

2. Hackers

3. Rogue employees

4. Sloppy software

5. Easy-to-steal portable electronics such as laptops

Source: Forbes