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In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. This year, for example, Monster.com partnered with media company Pivot to launch a branded ...
With media relations a key specialty of New Orleans-based Deveney Communication, John Deveney, president of the agency, is keenly aware of the changing media landscape, particularly in the blogosphere. “With readership, credibility and reach that can surpass traditional outlets, leaving ...
Most consumers know Food Network Magazine as an inspiring, vibrant resource. The monthly publication is packed with ideas for the home kitchen and also carries insight from celebrity chefs, great seasonal recipes and the latest cooking gadgets and tools. Chicago-based ...
John Friedman The concept of “strategic philanthropy” has gained increased acceptance since the days when people felt that giving from the heart was somehow less “pure” if a more robust decision-making process were applied. But with companies facing a myriad ...
The journey to produce, deliver and eliminate items used by consumers depends on vast networks of businesses collaborating quietly toward mutual success. However, breakdowns in understanding and practices among suppliers and vendors do occur, and go public in a matter ...
Since joining APCO Worldwide in 2008, John Cangany has grown into the functional lead of APCO’s global social media team. His background in environmental and energy issues serves him well in cultivating relationships with thought leaders in the transportation, technology, ...