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In this crowdsourced edition of PR News, several readers requested stories about aspects of crisis communications. Coincidentally, the Volkswagen (VW) crisis broke into the headlines Sept. 18. Dubbed Dieselgate, revelations that the world’s largest automaker, known for its good environmental ...
It was not your typical PR effort. During last year’s holiday season transportation company CSX again rolled out its “Claus Conspiracy” campaign, after first launching it in late 2013. The campaign features faux-conspiracy theorist Craig Waarheid, whose job is to ...
John Trybus Manager of Public Relations & Tour Advance, Office of the Founder - Global, The Jane Goodall Institute In a mere two-and-a-half years, John Trybus has ascended from being an intern at the National Geographic Society to being a true ...
With media relations a key specialty of New Orleans-based Deveney Communication, John Deveney, president of the agency, is keenly aware of the changing media landscape, particularly in the blogosphere. “With readership, credibility and reach that can surpass traditional outlets, leaving ...
John Friedman The concept of “strategic philanthropy” has gained increased acceptance since the days when people felt that giving from the heart was somehow less “pure” if a more robust decision-making process were applied. But with companies facing a myriad ...