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John Friedman

The concept of “strategic philanthropy” has gained increased acceptance since the days when people felt that giving from the heart was somehow less “pure” if a more robust decision-making process were applied. But with companies facing a myriad …

Since joining APCO Worldwide in 2008, John Cangany has grown into the functional lead of APCO’s global social media team. His background in environmental and energy issues serves him well in cultivating relationships with thought leaders in the transportation, technology, …

Just think of the volume of stories that will soon start to percolate at Starbucks. By announcing the “Starbucks College Achievement Plan” earlier this month, the coffee king is not only taking a stand on one of the most problematic …

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And …

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. A deal this potentially transformative demands messaging via multiple channels. …