Search Results for: john roderick&o=recent

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And …

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. A deal this potentially transformative demands messaging via multiple channels. …

Just think of the volume of stories that will soon start to percolate at Starbucks. By announcing the “Starbucks College Achievement Plan” earlier this month, the coffee king is not only taking a stand on one of the most problematic …

The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into …

Heidi Davidson, SVP of Corporate Communications, Blackberry Ltd
Heidi Davidson has proven the strategic business value of public relations during BlackBerry’s most critical period. Heidi’s leadership has demonstrably enhanced Blackberry’s reputation through resourceful programming that tells the …

Hanna Lee, Founder, Hanna Lee Communications, Inc. 
Hanna Lee has transformed the realm of hospitality PR by proving the bottom line impact of campaigns that combine strategic insight with flawless execution. She has worked with bars, restaurants and spirits brands …

After more than 16 years as the anchor of The Daily Show, Jon Stewart announced Tuesday night that he will be leaving the show. “I’m not going anywhere tomorrow,” Stewart said as he announced his plans at the conclusion of Tuesday …

PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now …