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It's not everyday that PR professionals get recognized for their hard work - some would argue they rarely get recognized. The Platinum PR Awards, now in its fifth year, continues to shine the spotlight on… Continued

As the technology landscape continues to widen its purview at warp speed, so does the number of internal communications outlets available to managers and senior executives. Gone are the days when employee relations were relegated… Continued

The Dangers And Opportunities Behind Global Brands *A study released last month by the Economist's Intelligence Unit reported that, "Cultural differences between countries, the intangible nature of services and the fragmentation of marketing channels, all… Continued

By Craig Harrison You've seen it in every classified ad and most job descriptions: Must have excellent communication skills. Even worse, once hired, it reappears annually each review period: Improve communication skills. What's a person… Continued

This week's column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages into the corridors of power or getting the messages out… Continued

When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as upfront and detailed as possible. The… Continued

Few corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald's "Golden Arches." In instances like these, brand images serve as a common language that transcends the boundaries… Continued

Question: Do you think the CEOs of the nation's major corporations are genuinely concerned with how the public perceives their executive compensation packages? ANSWER: This won't win us many friends in the C-suite, but the… Continued

During the past couple of weeks, there have been numerous reports and surveys issued by business associations warning about the increased hazard of cyber security disruption to corporate America and the average computer user. This… Continued

(In this second half of our two-part series, we will explore how progressive PR leaders are eschewing many of the traditional PR strategies in favor of guerrilla PR, event marketing and buzz promotions in order… Continued