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Winner: MassMedia Corporate Communications Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than…
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For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract…
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This time last year, as the U.S. economy rapidly approached the symbolic cliff's edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted…
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John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding…
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The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its…
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Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world. What do they all have…
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Outputs: What is said, quantified by analyzing content based on:
By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one…
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Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term's continued relevance (despite drastic changes to the communications landscape) justifies…
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The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a…
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