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Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the…
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Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And…
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Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.
Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate…
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In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners…
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Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix
Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?” Corporate America is adhering to that same sage advice. A closer look at…
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Since joining APCO Worldwide in 2008, John Cangany has grown into the functional lead of APCO’s global social media team. His background in environmental and energy issues serves him well in cultivating relationships with thought…
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