Media Relations Forum: Rule No. 1—Make Journalists Do Their Job
June 18th, 2010 by PRNEWS
Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.
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PR News Q&A: John Deveney on the Importance of Citizen Journalists
June 7th, 2010 by PRNEWS
Deveney, appearing at PR News' Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.
PR and Reality TV: High Anxiety, Higher Brand Recognition
April 19th, 2010 by PRNEWS
The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.
Ten Billion Tweets Served: Twitter Usage in PR Efforts Still Evolving
March 29th, 2010 by PRNEWS
It's safe to say that if an organization hasn't at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform's launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.
As Smartphones Take Off, So Should Your Mobile PR Plans
March 15th, 2010 by PRNEWS
A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.
As layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.
Frank Mantero is responsible for communicating GE’s citizenship initiatives, practices and programs, internally and externally, and because of the importance GE places on corporate citizenship, he is always sure to integrate it into GE’s messaging,… Continued
As managing director of Diageo’s Latin American & Caribbean Hub, J. Randolph “Randy” Millian is committed to enriching the communities of the nearly 50 countries in the region. “We strive to make a material impact… Continued
Tourism Toronto Wins PRN CSR Award in Community Affairs
March 1st, 2010 by PRNEWS
Even with the economy, CSR initiatives have not been on the wane: They are still adding value for companies of all sectors. Recently, PR News honored the CSR programs and the people who lead them at its CSR Awards luncheon held in Washington, D.C. on February 24. Learn about the winner of the community affairs category and the honorable mentions.
Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.