After an oil disaster, how do you alter the public's perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.
Search Results for: john roderick%26o%3Drecent
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 by PRNEWS
At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.
2011 Platinum PR Awards: Small PR Firm of the Year
September 14th, 2011 by PRNEWS
(Annual Income of Less Than $10 Million) Winner: Linhart Public Relations As the result of innovative public relations campaigns for big companies like Southwest Airlines and top-notch client and employee engagement programs, Linhart Public Relations… Continued
2011 Platinum PR Awards: Marketing Communications
September 14th, 2011 by PRNEWS
Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting… Continued
2011 Platinum PR Awards – Hall of Fame: Yum! Brands
September 14th, 2011 by PRNEWS
World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with… Continued
For Google, Transparency and Cynical Feedback Go Hand in Hand
September 12th, 2011 by PRNEWS
Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.
+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network
August 22nd, 2011 by PRNEWS
Whether or not Google+ will ultimately challenge Facebook's social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network
August 22nd, 2011 by PRNEWS
Whether or not Google+ will ultimately challenge Facebook's social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
Milking a Controversy for All Its Worth
July 22nd, 2011 by PRNEWS
When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk's benefits.
Careless Research From the Web Is a Killer
June 28th, 2011 by PRNEWS
Michele Bachmann's "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.