6 Secrets to Writing a Killer Synopsis
February 5th, 2013 by Andrew Hindes
A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
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Papa John’s PR Firm Empowers Bloggers by Correcting Them
January 29th, 2013 by Bill Miltenberg
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John's CEO, a classic PR tactic applied to a new form of media.
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew Schwartz
Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.
At a U.S. Forest Service public hearing on the Rosemont Copper Mine, supporters show their support by wearing “green thumbs,” signifying the mining company’s focus on good environmental practices. Company: Rosemont Copper Company Agency: Davies… Continued
Chris AbrahamBecause the Medium Is the Messagechrisabraham.comJay BaerConvince and Convert convinceandconvert.comDon BartholomewMetricsMan metricsman.wordpress.comJohn [email protected] BreakenridgePR 2.0 Strategies deirdrebreakenridge.comSteve CodyRepMan repmanblog.comEsteban ContrerasSocialnerdiasocialnerdia.comTodd DefrenPR-Squared pr-squared.comGini DietrichSpin Sucks spinsucks.comSally FalkowThe Proactive Report proactivereport.comPeter HimlerThe Flack theflack.blogspot.comJim JosephThe Experience Effect jimjosephexp.blogspot.comBeth KanterBeth’s Blogbethkanter.orgGeoff Livingston On Marketing, Influence and Strategygeofflivingston.comKen… Continued
What’s Your Sentence?
December 18th, 2012 by Diane Schwartz
The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s...
2012 Rising Stars of PR: James O’Malley
November 29th, 2012 by PRNEWS
James O'Malley Manager, Analytics Group, Porter Novelli Five years may not seem like a long career, but when the area of focus is social media analytics, not too many have been doing it longer than James… Continued
2012 Rising Stars of PR: Eliza Merves
November 29th, 2012 by PRNEWS
Eliza Merves Account Executive, Makovsky + Company Eliza Merves tackles PR logistics with ease, coordinating website launches, pharmaceutical company reviews, media relations and internal training seminars. For client Kowa Pharmaceuticals, Merves launched the largest known survey… Continued
2012 PR People Awards: Social Media Professional of the Year
November 29th, 2012 by PRNEWS
Co-Winner: John Earnhardt Director of Communications, Cisco Systems When John Earnhardt wrote the first blog post at Cisco in 2005, it kicked off the social media era not only for him, but for the brand… Continued
2012 PR People Awards: PR Profesional of the Year — Corporate
November 29th, 2012 by PRNEWS
Winner: Jon Harris Chief Communications Officer, Hillshire Brands In January 2012, when the Sara Lee Corporation separated into two publicly held companies, Jon Harris and his team at Hillshire Brands provided a cohesive message to… Continued