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In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.
A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary.
When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.
PR News’ PR Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and research, and in promoting the importance and awareness of key metrics within the PR community. Please…
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PR News' Digital PR Summit, February 5, 2014, at the Westin San Francisco Market Street, will give you the digital communications edge within your organization and new skills you'll need to remain a communications leader…
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Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.