Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
For the past nine years, PRNEWS has inducted into its Hall of Fame leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and…
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Karl GudeGraphics Editor-in-ResidenceSchool of JournalismMichigan State University@karlgude Karl Gude has been creating news graphics since the late ’70s and is one of the few visual journalists who has worked for newspapers, newsmagazines and wire services.…
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Winner: Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding…
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Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.
Kati Dahm Community Manager, Social Media CommunicationsCisco Systems @KatiDahm @Cisco Kati Dahm manages the communication and engagement strategies across Cisco’s corporate social properties, driving and creating brand presence on new channels such as Vine, Google+,…
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The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.
Whether it’s the mayor of a city or the president of a corporation, it's crucial that the leader of the organization play a prominent role during a time of crisis.
Esurance's ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.