It’s Not the Numbers, It’s the Context
August 4th, 2014 by John Roderick
At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
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Keynote Presentation: Mark Burgess co-author, "The Social Employee" On September 16 at the Platinum PR Awards and Top Places to Work in PR Luncheon at the Grand Hyatt in New York City, PR News will… Continued
Case Study: University Prevents Tragedy, Shapes Its Own Narrative
July 21st, 2014 by PRNEWS
“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.
How Write for Myriad Media Platforms
July 14th, 2014 by Jay Hamilton
In PR, it's not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.
How To Pitch Female Baby Boomers
June 30th, 2014 by Maria Reitan
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
When Brands Take a Stand, PR Must Connect the Dots
June 30th, 2014 by PRNEWS
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.
PR Insider: The Potential Pitfalls of TV Placements
June 16th, 2014 by Andrew Blum
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
Case Study: Trademark Cookies Sweeten Appeal for Hotel Chain
June 2nd, 2014 by PRNEWS
When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.
PR’s Stake in the Evolution of the Internet
May 26th, 2014 by John Curran
Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.
PR’s Key Role in Managing Big Data
May 19th, 2014 by John Roderick
The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.