How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It
August 30th, 2015 by PRNEWS
The secret to building an effective PR team could be to steer clear of PR.
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Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
One of the most important—if not the most important—signifiers of the success of a PR agency is a client saying, “Thanks for the great work, let’s do it again next year and here’s an increase… Continued
In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David Johnson
Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump's brand after his presidential campaign ends?
Starting Up PR for a Startup
July 21st, 2015 by David Hamilton and Locke Raper
When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.
The Week in PR, July 13 – July 20
July 20th, 2015 by PRNEWS
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.
A Crisis Team Can Save Your Brand
June 22nd, 2015 by Bill McIntyre
It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.
One-Way ‘Conversations’ Plague Brands
June 9th, 2015 by Richard Brownell
If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.