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Take a glance at various data firms and news outlets that track communications and marketing trends. If there’s one that failed to mention Facebook Live (FBL) as among the top communications trends of 2016 we’d be surprised. We include ourselves in this, with IBM Global Technology Services’ digital experience manager Brandi Boatner saying in these pages last week that FBL had just gotten started last year and predicting it will be far bigger in 2017.
Since President-elect Donald Trump is a controversial figure to say the least, it's difficult to tell exactly what the impact of an endorsement on a brand's bottom line would be. Is increased enthusiasm from Trump supporters canceled out by antipathy from his critics, or does one side weigh more heavily than the other—and is the equation different for a New England brand like L. L. Bean and one anchored in Trump country?
Rita Cooper Lee is building the public profile for the emerging television network WGN America, through innovative publicity campaigns that generate buzz and awareness. She leads the development and strategic implementation of public relations plans… Continued
In the past three years, Janice Kapner orchestrated the narrative and all PR efforts behind T-Mobile’s wildly successful Un-carrier Revolution. She played a key role crafting and executing the Un-carrier brand movement. Her work is… Continued
Melissa Wisehart has a strong history of data-driven marketing expertise, specializing in campaign optimization and advertising efficiency for organizations such as Lions Club International, ShopAtHome.com, Johns Manville and WOW! Internet, Cable and Phone. Consumer brands… Continued

This Week in PR

January 9th, 2017 by
Our weekly roundup of trends and personnel moves in PR. This week features a story about The Arthur W. Page Center choosing its Icons of Integrity, a counter to fake news.
Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.
Every brand under the sun wants influencers to act as ambassadors, but as with any partnership, the right fit is key. Influencers should have more than a large following—they should be able to lend an authentic voice to your brand's story. But how to find the right match? John Walls, director of brand PR, luxury and lifestyle brands at Hilton Worldwide, makes use of influencers regularly, and notes that authenticity is all about understanding potential influencers' aesthetic and tone. He discusses influencer relations with Doug Simon of D S Simon Media in this brief video.