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How Not to Spam With Impersonal, Abusive Email Outreach
March 21st, 2019 by Justin Joffe
As GDPR took effect, countless brands required their network to opt-in to new privacy policies and terms of service. Those changes weren't required for domestic brands that don't do business internationally, but they were certainly a good idea given that data regulation remains a topic du jour. But when it comes to spamming, email remains the medium where much of the bad behavior still runs rampant. Here are some other steps your communications team can take to make sure that it isn't spamming its audience with too much information over email.
What Goldman’s New Dress Code Says About the Millennial Workplace
March 6th, 2019 by Justin Joffe
On Tues., March 5, investment bank and financial services company Goldman Sachs Group Inc. announced that it would loosen up its stringent employee dress code. Announced via internal memo signed by Goldman executives including chief executive David Solomon, this new "firm wide flexible dress code” has been instituted due to “the changing nature of workplaces generally in favor of a more casual environment.” The memo also urged employees to dress in a manner consistent with their client's expectations.
Measurement Lesson of the Day: Don’t Be Afraid of Data
March 3rd, 2019 by Seth Arenstein
Admit it, PR measurement has a PR problem. It's particularly bad because some communicators resist working with data. Yet communications' reliance on data is growing. The good news is data expert John Glinski says communicators need not be data experts to garner answers with data to important questions.
Getting the CEO to Embrace Media Training: ‘Even Tom Brady has a Coach’
February 28th, 2019 by PR News Staff
Preparing the CEO or other C-suite executives for press interviews isn’t the easiest of tasks. They’re busy, don’t always see the value, and often have legal counsel telling them not to talk. So how do you crack the code? Patience, videotape and building a strategic relationship are key, said panelists at the the PR News Media Training Workshop on Feb. 27, part of the inaugural Crisis Management Summit in Miami.
Media Training Workshop Prepping the C-Suite for a Quotable Interview Bob Hastings, Chief of Staff, Chief Communications Officer, Bell John Cihomsky, VP, PR & Communications, Sharp HealthCare Hinda Mitchell, President, Inspire PR Group Amy Phillips,… Continued
How to Inoculate Yourself From Crisis on Social
February 15th, 2019 by Jim Alkon
One professional well versed on the topic is Andrew Sherry, vice president of communications for the Miami-based Knight Foundation, a nonprofit that funds journalism, community engagement and the arts, with a special focus on 26 cities where John S. and James L. Knight once published newspapers. Sherry will share his insights on a panel at the upcoming Crisis Management Summit on Feb. 27-28 in Miami Beach, hosted by PR News. In a recent Q&A, Sherry gave a preview of his session, “How to Respond to Attacks to Your Brand on Social Media…..And How To Measure Outcomes.”
4 Things You’ll Need to Get Your Podcast Started
February 12th, 2019 by Rich Thomaselli
Podcasts have been a runaway success for businesses looking to further engage their audience. From their mobility to their relative brevity to their status as (mostly) free to users, podcasts are pulling in new listeners on a daily basis. Here are four key considerations when getting yours started.
How to Launch a Social Good Campaign
February 7th, 2019 by Sophie Maerowitz
Brands must devote some of their business to the common good in an era when a majority of consumers demand ethical practices and value-based company missions. It's in a communicator's best interest to promote and champion the causes their company is a part of, building loyalty with audiences and improving trust among consumers. Here are four ways to build a successful social good program at your organization.
PR Takeaways From Twitter’s #BrandBowl53
February 4th, 2019 by Justin Joffe
Twitter's marketing department got in on the fun this year, too, launching a hashtag—#BrandBowl53—and announcing the commercials that garnered the most engagement on its platform early Monday. The results of this case study demonstrate many different paths to success on the platform. Here are the grand prize winners of #BrandBowl53, and what those campaigns can teach communicators.