In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.
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How Companies Like Google Mend Self-Induced Crisis
June 19th, 2019 by Nicole Schuman
Big corporations can often find themselves in the middle of a crisis, whether intentional or unintentional. Google’s success contributed to the dominant wealth of Silicon Valley, and the corresponding real estate increases. Other companies have also been caught in the crosshairs of natural, ethical and cultural disasters. Their response or silence can determine future success. What are the key tactics for companies to emerge graciously from a fall from favor?
This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate… Continued
Under the banner of "Bringing Peace, Love & Music Back to the Planet," Woodstock 50 "will give generations of fans the opportunity to join together in the festival's foundational intent of harmony and compassion." After delayed ticket sales, deflection, a bailing investor and a court order, we ask: is this the right way to brand utopia?
Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there's a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.
TWA Hotel Opening Strikes a Chord for Earned Media
May 16th, 2019 by Nicole Schuman
How does an airline that hasn’t sold a ticket since 2001 appeal to the public and resurrect a brand? We asked Sara Joseph, SVP, lifestyle & hospitality lead at BerlinRosen, TWA Hotel’s PR firm of record, about re-rolling out a brand that sparks fond memories and has an opportunity to tell its story to a new generation.
In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 10 questions.
Surefire Networking Tips from Five Industry Experts
April 24th, 2019 by David Wolpert, LDWW Group
There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it's best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.
Skinny 04242019
April 24th, 2019 by Megan Sigg
PR News the SKINNY on PR 04/24/2019 What You're Sharing How to Measure Relevance, Influence and Media Coverage You Have a Crisis. Now What? You Have a Crisis. Now What? How Communicators Can Think… Continued
Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. Yelp’s senior manager of business outreach, John Carroll, will be speaking at The Social Shake-Up as part of a “Tying Social Media to the Bottom Line” session on May 7. We spoke to Carroll about his tips for social monitoring, brand evangelism and on-camera storytelling in 2019.