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The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.
What happens to measurement and analytics when coronavirus subsides? H+K's new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He's also urging his team to laugh and connect with each other on a personal level as they work from home.
CNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.
As the nation braces for what is likely to be a grim several weeks, social media feeds are intentionally devoid of the usual April Fools' Day wit.
[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is…
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Communicators and marketers, uncertain how to handle influencer marketing, face challenges as they try to strike the right tone with an anxious public. Influencer efforts over the last week have been a mixed bag, with some celebrities winning hearts and minds, while others struggle with tone and content. Here is a look at recent attempts by influencer personalities to join the COVID-19 conversation—and lessons learned from each.
One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.
Check back here for the latest updates on our coverage related to communications, public relations and the coronavirus (Covid-19) outbreak.
PRNEWS' Crisis and Measurement Summit 2020 Measurement Track Using Measurement to Customize Your Media Strategy Johna Burke, Global Managing Director, AMEC Katie Paine, CEO, Paine Publishing Mastering Measurement of Your Multichannel Media Strategy Alan Chumley,…
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