Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012/page/3/www.prnewsonline.com/best-pr-advice

Note to Spokespersons: Delivery Matters

November 19th, 2008 by Iris Dorbian

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued

Finding a Good Company Expert/Spokesperson

November 18th, 2008 by Iris Dorbian

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way. When selecting your company expert, select an individual who: • Is open… Continued

Six Tips for Writing a World-Class Release

November 17th, 2008 by Iris Dorbian

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t… Continued

Corporate Responsibility and Sustainability Takes Leadership

November 17th, 2008 by PRNEWS

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued

How to Maximize Chances for CSR Campaign Success

November 17th, 2008 by Iris Dorbian

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

Cause Marketing Affects Sales, says New Study

November 17th, 2008 by Iris Dorbian

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

Tip Sheet: Using Licensing to Generate Profits and New Revenue Streams for Clients

November 17th, 2008 by PRNEWS

By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you're in a recession-proof niche (which rarely exists), it's only a matter of time until your firm is negatively affected by… Continued

Case Study: March to Victory: A Collaborative Community-Focused Effort Helps Foster Healthy Babies Nationwide

November 17th, 2008 by PRNEWS

Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued

Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

November 17th, 2008 by PRNEWS

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren't keeping their customers calm by overcommunicating--or communicating at all. Findings from an… Continued

PR News Announces Nonprofit PR Award Finalists

November 17th, 2008 by PRNEWS

In today's turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs--all finalists in the 2008 PR News Nonprofit Awards--took creative approaches to achieve commendable results.… Continued