Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012
1 Corporate Social Responsibility PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation and Dove Says No to AI Ads This week’s PR Roundup features new Earth Day research in regards to remote work and corporate…
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This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.
Demonstrating PR Impact Through Earned Media Metrics As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state…
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As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.…
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Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.
AI Alchemy: Crafting Brand Legacies in the Digital Era For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication. READ FULL…
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For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication.
Welcome to another edition of Single Shot. I’m Kaylee Hultgren, Content Director for PRNEWS. This afternoon’s total solar eclipse, a rare celestial event in which the sun, moon and Earth align, will temporarily darken the…
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When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.
