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Focus on One Thing and Do it Transparently

October 13th, 2008 by Iris Dorbian

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued

Align the Right Company with the Right Cause

October 13th, 2008 by Iris Dorbian

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued

Tip Sheet: Lessons Learned From PR Cases Abroad

October 13th, 2008 by PRNEWS

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to… Continued

Case Study: MasterCard Adds PR to the Mix to Enhance Math Education Efforts Among Local Communities

October 13th, 2008 by PRNEWS

Company: MasterCard Agency: Weber Shandwick Timeframe: 2006-present It's no secret that mathematical achievement is seriously lagging in this country. For technology-based companies like MasterCard Worldwide, this has serious, far- reaching ramifications with regard to shortages… Continued

Quick Study: Consumers Want to Socialize With Companies; Revenue Potential Falls Short; Biz Travel Spending a Mixed Bag

October 13th, 2008 by PRNEWS

*Consumers Crave Social Interaction: According to the findings of the 2008 Cone Business in Social Media Study, nearly 60% of Americans interact with companies on a social media Web site, and one in four interact… Continued

Did You Know

October 13th, 2008 by PRNEWS

Seven Things You Will Learn in This Week's Issue of PR News 1. Communications-related programs are among the most popular for students abroad. 2. Customer service is a great way to demonstrate ROI of online… Continued

Closing the Gap With the C-Suite: Digital Times Call for Digital Measures

October 13th, 2008 by PRNEWS

Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their… Continued

Social Media Measurement Lags Behind in Rising Tracking Trend

October 13th, 2008 by PRNEWS

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which… Continued

Six Ways to Court Bloggers

October 7th, 2008 by Iris Dorbian

For PR professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael… Continued

Thinking It Through: Best Practices for Launching a Cause Initiative

October 7th, 2008 by Iris Dorbian

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued