A fax arrived bearing the following message: "Please KILL The Intergrated [sic] Communications Story released earlier today, headlined "Intergraed [sic] Communications Wins
Sanofi-Synthelabo Business." Now we get a lot of faxes--many of which are replete with imaginative ways to capitalize words, unpronounceable company names and sometimes even with
multiple misspellings of the word "integrated." But this made us ponder a deeper question: when an error-ridden press release goes out, are journalists more prone to read it? Yes,
but only if followed up with a second fax that calls attention to the less-than-stellar one. The "correction" got us combing through piles of faxes looking for the first, hoping
for more fodder for this week's column. Maybe the joke's on us?
Say What?
