This week's winner for most shocking PR comes to us from Sony Pictures. Producers of the upcoming "Genghis Kahn" recently assured animal rights activists that "practically no
animals were harmed in the making of this film." The spin doctors then went on to say that only a handful of the more than 1,600 horses used suffered injuries of a "you know,
serious" nature. But of all these reassurances, perhaps most comforting was executive producer David Shell's, concerning the use of an albino Siberian tiger. He said the tiger
"probably would have eventually been beheaded in nature, anyway." Evidently, common sense was not on tap while mounting this communications strategy.
Say What?
