Say What?

After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren't surprised to see a release from the agency with the
headline, "Expert Nominates McDonald's and Fingerboard for Promo of the Year." We were, however, a little surprised when we found out the expert in question was agency founder Brian Theriot, calling it "a
value-packed 'hubba bubba' deal."