After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren't surprised to see a release from the agency with the
headline, "Expert Nominates McDonald's and Fingerboard for Promo of the Year." We were, however, a little surprised when we found out the expert in question was agency founder Brian Theriot, calling it "a
value-packed 'hubba bubba' deal."
Using this subtle approach, here are a few releases you might expect in the coming weeks from the publishers of PR NEWS:
- "Experts Nominate PR NEWS Staff for Pulitzer Prizes"
- "Experts Tout PRandMarketing.com as Web Site of the Century"
- "Experts Offer Up PR NEWS Managing Editor as People's Sexiest Man Alive"