We didn't exactly feel special when we received a recent fax from Jay North & Co., "Public Relations Extraordinaire" addressed to, "My favorite publication."
The release (which, incidentally, had nothing to do with PR) announced "A new weapon in the battle against drunk driving...the release of the Personal Digital Alcohol Detector,
a pocket-sized device designed to alert drinkers that their blood alcohol content may be over the legal limit before they get behind the wheel."
We're just wondering if there's a similar spam-ometer on the market that lets PR types know when their content is over the cheese limit that trade publication editors can
tolerate.