PR NEWS' very own managing editor Roger Friedman was nearly giddy upon receipt of a swanky, four-color press kit from Siren Public Relations. The artfully designed kit,
featuring a full-bleed, photo-heavy catalog of cosmetics products from Better Botanicals, must have cost a pretty penny to produce. And the pitch letter was personalized, no
less! It read:
Dear Roger: Please allow us to take a moment of your time to introduce a unique line of skincare that would be a perfect fit for your magazine. [Uh, we're a newsletter.]
Perhaps you are familiar with Better Botanicals, the premium herbal face, hair, body, bath and aromatherapy line based on Ayurveda.
Sadly, Friedman subsists on a meager journalist's salary and therefore only buys his make-up at the drug store. But we'll give Siren the benefit of the doubt and assume the
pitch was directed at our readers. Does the industry really need a makeover that badly?