Goofy and esoteric press releases are the bread and butter of the "Say What?" column and this week's example comes from the margarine industry. Michigan-based Stone & Simons
Advertising recently completed an ad campaign for a brand of fake-butter that's part yogurt. Says Executive Vice President Doug Stone in a release: "We are enthusiastic about
'Spread the Joy' [the name of the campaign] and its ability to separate itself from the typical margarine commercial." Dare we ask what a "typical" margarine commercial is? The
release doesn't say...
Say What?
