Founder and President
Sandra Fathi is founder and president of Affect, a public relations and social media firm located in New York. An entrepreneur at heart, Sandra has been helping companies achieve their business goals for the past 20 years. Her love of technology was sparked during her first summer working at her father’s company soldering parts onto a circuit board. From that humble beginning, she went on to become a technology journalist, corporate communications professional at Nokia, Radvision and VCON, and a PR agency executive working with brands such as Ericsson, EDS and Microsoft earlier in her career.
Today, Affect serves a variety of clients in B2B and B2C technology, healthcare and professional services. Sandra is currently the immediate past president of PRSA-NY and past chair of PRSA's Technology Section. A celebrated speaker and active contributor to PR and business publications, Sandra’s commentary has appeared in Bloomberg, Bulldog Reporter, CNNMoney, DM News, Marketing Profs, PR News and PRWeek.