Rx for healthcare PR pros…

D S Simon Productions, which produces and distributes VNRs (video news releases), recently reached an agreement with Men's Health Network (MHN) that will allow selected
healthcare PR pros to align their company's or clients' messages with the non-profit organization's media presence. Financial terms were not disclosed. Under the agreement,
specific PR campaigns focusing on men's health issues will be paired with third-party spokespeople from MHN to produce VNRs and satellite media tours (SMTs). D S Simon is
currently in the market for individual sponsors to partner with MHN for broadcast campaigns during several upcoming "awareness" periods, including National Prostate Cancer
Awareness Month (September). Contact: Eric Wright, ericw@dssimon.com.