http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Mon, 6 Sep 2010 12:18:58 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.... http://www.prnewsonline.com/research/An-Effective-Research-RFP-Equals-Better-$-Value_14086.html http://www.prnewsonline.com/research/An-Effective-Research-RFP-Equals-Better-$-Value_14086.html Mon, 16 Aug 2010 12:00:00 EDT Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.... http://www.prnewsonline.com/research/PR-News-Poll-JetBlue-and-the-Evacuating-Flight-Attendant_14079.html http://www.prnewsonline.com/research/PR-News-Poll-JetBlue-and-the-Evacuating-Flight-Attendant_14079.html Fri, 13 Aug 2010 12:00:00 EDT A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.... http://www.prnewsonline.com/research/PR-Pros-Employee-Communications-Efforts-Lacking_14009.html http://www.prnewsonline.com/research/PR-Pros-Employee-Communications-Efforts-Lacking_14009.html Mon, 12 Jul 2010 12:00:00 EDT As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?... http://www.prnewsonline.com/research/Adjusting-to-Back-to-Basics-Consumers_13996.html http://www.prnewsonline.com/research/Adjusting-to-Back-to-Basics-Consumers_13996.html Mon, 28 Jun 2010 12:00:00 EDT In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.... http://www.prnewsonline.com/research/One-Question-Survey-Define-a-Good-Relationship-With-the-Media_13975.html http://www.prnewsonline.com/research/One-Question-Survey-Define-a-Good-Relationship-With-the-Media_13975.html Fri, 18 Jun 2010 12:00:00 EDT PR News tracks the Twitter presence of the top-earning Fortune 50 companies.... http://www.prnewsonline.com/research/Twitter-Watch-Fortune-50s-Twitter-Presence_13912.html http://www.prnewsonline.com/research/Twitter-Watch-Fortune-50s-Twitter-Presence_13912.html Mon, 17 May 2010 12:00:00 EDT After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.... http://www.prnewsonline.com/research/Most-Innovative-Companies-and-Their-Presence-on-Facebook_13883.html http://www.prnewsonline.com/research/Most-Innovative-Companies-and-Their-Presence-on-Facebook_13883.html Mon, 3 May 2010 12:00:00 EDT A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.... http://www.prnewsonline.com/research/Gender-Bender-Adjust-Tweets-Accordingly_13857.html http://www.prnewsonline.com/research/Gender-Bender-Adjust-Tweets-Accordingly_13857.html Mon, 19 Apr 2010 12:00:00 EDT With the explosion of consumer-generated media, opinion research has become one of the pillars of communications strategy. To explore the ins and outs of external surveys as a media relations tool, PR News asked corporate PR heads who often field surveys and an online research firm executive about the benefits, options, challenges and possible pitfalls in conducting meaningful research.... http://www.prnewsonline.com/research/Trend-and-Topical-Surveys-Drive-Optimal-Press-Coverage_13845.html http://www.prnewsonline.com/research/Trend-and-Topical-Surveys-Drive-Optimal-Press-Coverage_13845.html Mon, 12 Apr 2010 12:00:00 EDT PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.... http://www.prnewsonline.com/research/PR-Measurement-Lumbers-Into-the-Digital-Age_13803.html http://www.prnewsonline.com/research/PR-Measurement-Lumbers-Into-the-Digital-Age_13803.html Mon, 22 Mar 2010 12:00:00 EDT This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.... http://www.prnewsonline.com/research/Social-Media-as-a-PR-Measurement-Tool-A-PR-NewsWaggener-Edstrom-Worldwide-Survey_13804.html http://www.prnewsonline.com/research/Social-Media-as-a-PR-Measurement-Tool-A-PR-NewsWaggener-Edstrom-Worldwide-Survey_13804.html Mon, 22 Mar 2010 12:00:00 EDT While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals' perceptions of press releases, and their motivations to using them as part of their communications platform.... http://www.prnewsonline.com/research/Study-Big-Shift-in-PR-Pros-Perceptions-and-Use-of-Releases_13469.html http://www.prnewsonline.com/research/Study-Big-Shift-in-PR-Pros-Perceptions-and-Use-of-Releases_13469.html Mon, 23 Nov 2009 12:00:00 EST Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.... http://www.prnewsonline.com/research/Release-Tactics-Changing-Perceptions-of-Press-Releases_13473.html http://www.prnewsonline.com/research/Release-Tactics-Changing-Perceptions-of-Press-Releases_13473.html Mon, 23 Nov 2009 12:00:00 EST Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.... http://www.prnewsonline.com/research/Mainstream-to-Tweetstream-The-Future-of-Integrated-Measurement_13407.html http://www.prnewsonline.com/research/Mainstream-to-Tweetstream-The-Future-of-Integrated-Measurement_13407.html Mon, 2 Nov 2009 12:00:00 EST The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.... http://www.prnewsonline.com/research/Communicators-Miss-Boat-by-Failing-to-Measure-the-Competition_13265.html http://www.prnewsonline.com/research/Communicators-Miss-Boat-by-Failing-to-Measure-the-Competition_13265.html Mon, 12 Oct 2009 12:00:00 EDT Take PR News and BurrellesLuce's organizational management survey.... http://www.prnewsonline.com/research/PRs-Role-in-Organizational-Management_13195.html http://www.prnewsonline.com/research/PRs-Role-in-Organizational-Management_13195.html Tue, 15 Sep 2009 12:00:00 EDT Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.... http://www.prnewsonline.com/research/Measuring-Up-The-PR-Measurement-Survey_13197.html http://www.prnewsonline.com/research/Measuring-Up-The-PR-Measurement-Survey_13197.html Tue, 15 Sep 2009 12:00:00 EDT The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by... http://www.prnewsonline.com/research/Marketers-Get-Creative-in-Down-Times_12999.html http://www.prnewsonline.com/research/Marketers-Get-Creative-in-Down-Times_12999.html Mon, 6 Jul 2009 12:00:00 EDT Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative... http://www.prnewsonline.com/research/Benefits-of-Summertime-Flex-Schedule_13000.html http://www.prnewsonline.com/research/Benefits-of-Summertime-Flex-Schedule_13000.html Mon, 6 Jul 2009 12:00:00 EDT A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.... http://www.prnewsonline.com/research/E-Mail-Marketings-Untapped-Potential_12966.html http://www.prnewsonline.com/research/E-Mail-Marketings-Untapped-Potential_12966.html Tue, 23 Jun 2009 12:00:00 EDT