Research

b2b

Consumer Engagement on Instagram With B2B Brands Up Nearly 100%

April 11th, 2016 by

Many communicators and marketers make their bones on consumer engagement. Mission accomplished, for Q1 on Instagram at least. Spurred by B2B brands’ 21% increase in Instagram posts, consumer engagement rose 97% vs the same period in ’15, according to Shareablee data provided exclusively to PR News.

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Consumer Engagement With Brands’ Instagram Videos Up Nearly 90%

March 21st, 2016 by

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.

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Sports Leagues and Pop Music Dominate Twitter Actions

February 22nd, 2016 by

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.

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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

February 4th, 2016 by

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

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PR Lessons From Oscars and Apple Diversity Stories

January 19th, 2016 by

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.