Many communicators and marketers make their bones on consumer engagement. Mission accomplished, for Q1 on Instagram at least. Spurred by B2B brands’ 21% increase in Instagram posts, consumer engagement rose 97% vs the same period in ’15, according to Shareablee data provided exclusively to PR News.
From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.
To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.
The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.