http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:10:07 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace.... http://www.prnewsonline.com/research/New-Reputation-Index-Features-Long-Established-Brands_16013.html http://www.prnewsonline.com/research/New-Reputation-Index-Features-Long-Established-Brands_16013.html Thu, 9 Feb 2012 12:00:00 EST ▶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset... http://www.prnewsonline.com/research/Quick-Study-Reputation-Index-Features-Long-Established-Brands-Girls-Perceive-Glass-Ceilings-Blocking-Leadership-Roles_15995.html http://www.prnewsonline.com/research/Quick-Study-Reputation-Index-Features-Long-Established-Brands-Girls-Perceive-Glass-Ceilings-Blocking-Leadership-Roles_15995.html Mon, 6 Feb 2012 12:00:00 EST While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.... http://www.prnewsonline.com/research/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html http://www.prnewsonline.com/research/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html Mon, 6 Feb 2012 12:00:00 EST Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.... http://www.prnewsonline.com/research/Internet-Now-Trumps-Friends-Family-in-Influence_16001.html http://www.prnewsonline.com/research/Internet-Now-Trumps-Friends-Family-in-Influence_16001.html Mon, 6 Feb 2012 12:00:00 EST PR News asked members of its online community if everyone on their communications team is expected to engage in social media.... http://www.prnewsonline.com/research/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html http://www.prnewsonline.com/research/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html Thu, 2 Feb 2012 12:00:00 EST Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.... http://www.prnewsonline.com/research/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html http://www.prnewsonline.com/research/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html Tue, 31 Jan 2012 12:00:00 EST ▶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular employees as credible spokespersons rose 16 points from last... http://www.prnewsonline.com/research/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html http://www.prnewsonline.com/research/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html Mon, 30 Jan 2012 12:00:00 EST In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.... http://www.prnewsonline.com/research/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html http://www.prnewsonline.com/research/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html Mon, 30 Jan 2012 12:00:00 EST PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.... http://www.prnewsonline.com/research/PR-News-Poll-PR-Pros-to-Use-Texting-in-2012-Campaigns_15951.html http://www.prnewsonline.com/research/PR-News-Poll-PR-Pros-to-Use-Texting-in-2012-Campaigns_15951.html Wed, 25 Jan 2012 12:00:00 EST A Weber Shandwick study links corporate reputation with the public's propensity to buy products and services; experts weigh in on how to make that link a positive one.... http://www.prnewsonline.com/research/Charting-the-Industry-Bad-Rep-Makes-Consumers-Think-Twice_15927.html http://www.prnewsonline.com/research/Charting-the-Industry-Bad-Rep-Makes-Consumers-Think-Twice_15927.html Mon, 23 Jan 2012 12:00:00 EST For most organizations, social media efforts are handled by three or less people.... http://www.prnewsonline.com/research/Majority-of-Companies-Dedicate-1-3-People-to-Social-Media_15884.html http://www.prnewsonline.com/research/Majority-of-Companies-Dedicate-1-3-People-to-Social-Media_15884.html Fri, 20 Jan 2012 12:00:00 EST InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.... http://www.prnewsonline.com/research/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html http://www.prnewsonline.com/research/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html Tue, 17 Jan 2012 12:00:00 EST ▶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the printed copy to the online version, with 48% saying they never read the... http://www.prnewsonline.com/research/Quick-Study-Community-Papers-Preferred-Source-of-Local-News-Marcom-Mergers-and-Acquisitions-to-Increase-in-2012_15903.html http://www.prnewsonline.com/research/Quick-Study-Community-Papers-Preferred-Source-of-Local-News-Marcom-Mergers-and-Acquisitions-to-Increase-in-2012_15903.html Mon, 16 Jan 2012 12:00:00 EST Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.... http://www.prnewsonline.com/research/Want-Deeper-Measurement-Insight-Connect-PR-with-Market-Research_15906.html http://www.prnewsonline.com/research/Want-Deeper-Measurement-Insight-Connect-PR-with-Market-Research_15906.html Mon, 16 Jan 2012 12:00:00 EST Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.... http://www.prnewsonline.com/research/Social-Signals-Become-More-Critical-for-SEO-Efforts-in-2012_15907.html http://www.prnewsonline.com/research/Social-Signals-Become-More-Critical-for-SEO-Efforts-in-2012_15907.html Mon, 16 Jan 2012 12:00:00 EST With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.... http://www.prnewsonline.com/research/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html http://www.prnewsonline.com/research/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html Mon, 16 Jan 2012 12:00:00 EST PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.... http://www.prnewsonline.com/research/PR-News-Poll-Trade-Shows-Less-Critical-for-Launching-New-Products_15893.html http://www.prnewsonline.com/research/PR-News-Poll-Trade-Shows-Less-Critical-for-Launching-New-Products_15893.html Thu, 12 Jan 2012 12:00:00 EST Not only are local businesses increasingly embracing social media's free aspects, they are also upping their spending on ads on social platforms.... http://www.prnewsonline.com/research/Small-and-Medium-Size-Businesses-Keep-Buzzing-Over-Social-Media_15885.html http://www.prnewsonline.com/research/Small-and-Medium-Size-Businesses-Keep-Buzzing-Over-Social-Media_15885.html Wed, 11 Jan 2012 12:00:00 EST ▶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million per company, the highest level ever. Further cementing growth in... http://www.prnewsonline.com/research/Quick-Study-Custom-Content-Usage-Soars-SMBs-Buzz-Over-Social-Media-Hispanic-Group-Tracks-Corporate-Inclusion_15876.html http://www.prnewsonline.com/research/Quick-Study-Custom-Content-Usage-Soars-SMBs-Buzz-Over-Social-Media-Hispanic-Group-Tracks-Corporate-Inclusion_15876.html Mon, 9 Jan 2012 12:00:00 EST For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.... http://www.prnewsonline.com/research/Tip-Sheet-Put-the-Humanity-Back-in-Communications_15879.html http://www.prnewsonline.com/research/Tip-Sheet-Put-the-Humanity-Back-in-Communications_15879.html Mon, 9 Jan 2012 12:00:00 EST