http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:18:25 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Using the Super Bowl as a lens, George Washington University's Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.... http://www.prnewsonline.com/prinsiders/7-Strategic-Communications-Lessons-by-Way-of-the-Super-Bowl_16012.html http://www.prnewsonline.com/prinsiders/7-Strategic-Communications-Lessons-by-Way-of-the-Super-Bowl_16012.html Thu, 9 Feb 2012 12:00:00 EST Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach.... http://www.prnewsonline.com/prinsiders/How-to-Make-Your-Social-Media-Policy-Stick_16000.html http://www.prnewsonline.com/prinsiders/How-to-Make-Your-Social-Media-Policy-Stick_16000.html Tue, 7 Feb 2012 12:00:00 EST PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.... http://www.prnewsonline.com/prinsiders/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html http://www.prnewsonline.com/prinsiders/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html Thu, 2 Feb 2012 12:00:00 EST Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.... http://www.prnewsonline.com/prinsiders/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html http://www.prnewsonline.com/prinsiders/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html Mon, 30 Jan 2012 12:00:00 EST Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.... http://www.prnewsonline.com/prinsiders/The-Accidental-Agency-A-Retrospective-of-My-Life-in-PR_15954.html http://www.prnewsonline.com/prinsiders/The-Accidental-Agency-A-Retrospective-of-My-Life-in-PR_15954.html Thu, 26 Jan 2012 12:00:00 EST Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.... http://www.prnewsonline.com/prinsiders/PR-Agencies-Report-2011-Revenues-to-Top-2010-Figures_15933.html http://www.prnewsonline.com/prinsiders/PR-Agencies-Report-2011-Revenues-to-Top-2010-Figures_15933.html Mon, 23 Jan 2012 12:00:00 EST According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier.... http://www.prnewsonline.com/prinsiders/How-to-Write-for-Journalists-and-Make-Their-Jobs-Easier_15936.html http://www.prnewsonline.com/prinsiders/How-to-Write-for-Journalists-and-Make-Their-Jobs-Easier_15936.html Mon, 23 Jan 2012 12:00:00 EST Highlander Consulting's Gordon G. Andrew provides seven tactics to build internal support for PR's value within your organization.... http://www.prnewsonline.com/prinsiders/What-PR-Can-Do-to-Earn-a-Seat-at-the-Senior-Management-Table_15922.html http://www.prnewsonline.com/prinsiders/What-PR-Can-Do-to-Earn-a-Seat-at-the-Senior-Management-Table_15922.html Fri, 20 Jan 2012 12:00:00 EST InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.... http://www.prnewsonline.com/prinsiders/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html http://www.prnewsonline.com/prinsiders/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html Tue, 17 Jan 2012 12:00:00 EST Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.... http://www.prnewsonline.com/prinsiders/Custom-Content-Usage-Soars_15883.html http://www.prnewsonline.com/prinsiders/Custom-Content-Usage-Soars_15883.html Mon, 9 Jan 2012 12:00:00 EST Maroon PR's Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.... http://www.prnewsonline.com/prinsiders/Use-Analogies-to-Clear-Up-Client-Confusion-About-Social-Media_15870.html http://www.prnewsonline.com/prinsiders/Use-Analogies-to-Clear-Up-Client-Confusion-About-Social-Media_15870.html Fri, 6 Jan 2012 12:00:00 EST Highlander Consulting's Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.... http://www.prnewsonline.com/prinsiders/Why-PR-Is-Often-Missing-at-the-Senior-Management-Table_15851.html http://www.prnewsonline.com/prinsiders/Why-PR-Is-Often-Missing-at-the-Senior-Management-Table_15851.html Tue, 3 Jan 2012 12:00:00 EST Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm's research studies and work with mom influencers.... http://www.prnewsonline.com/prinsiders/Top-10-Mom-Communications-and-Marketing-Trends_15830.html http://www.prnewsonline.com/prinsiders/Top-10-Mom-Communications-and-Marketing-Trends_15830.html Wed, 21 Dec 2011 12:00:00 EST Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.... http://www.prnewsonline.com/prinsiders/Social-Media-Policy-a-Must-Have-in-2012_15808.html http://www.prnewsonline.com/prinsiders/Social-Media-Policy-a-Must-Have-in-2012_15808.html Thu, 15 Dec 2011 12:00:00 EST Highlander Consulting's Gordon G. Andrew says PR pros need to shift their focus from proving public relations' ROI to using KPIs to measure progress toward specific business goals.... http://www.prnewsonline.com/prinsiders/Lets-Stop-Focusing-on-the-ROI-of-Public-Relations_15795.html http://www.prnewsonline.com/prinsiders/Lets-Stop-Focusing-on-the-ROI-of-Public-Relations_15795.html Mon, 12 Dec 2011 12:00:00 EST Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok.... http://www.prnewsonline.com/prinsiders/Add-Some-Conflict-to-Make-Your-PR-Programs-Pop_15775.html http://www.prnewsonline.com/prinsiders/Add-Some-Conflict-to-Make-Your-PR-Programs-Pop_15775.html Tue, 6 Dec 2011 12:00:00 EST In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.... http://www.prnewsonline.com/prinsiders/Dont-Fear-Quantitative-Information-Put-It-to-Work-for-Your-Clients_15663.html http://www.prnewsonline.com/prinsiders/Dont-Fear-Quantitative-Information-Put-It-to-Work-for-Your-Clients_15663.html Mon, 21 Nov 2011 12:00:00 EST Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.... http://www.prnewsonline.com/prinsiders/What-to-Say-When-You-Cant-Say-Yes_15631.html http://www.prnewsonline.com/prinsiders/What-to-Say-When-You-Cant-Say-Yes_15631.html Thu, 17 Nov 2011 12:00:00 EST Matthew Deffebach of Haynes and Boone puts employers' fear of social media under the microscope.... http://www.prnewsonline.com/prinsiders/Blocking-Employee-Use-of-Social-Media-Its-Time-to-Rethink-Why_15598.html http://www.prnewsonline.com/prinsiders/Blocking-Employee-Use-of-Social-Media-Its-Time-to-Rethink-Why_15598.html Wed, 9 Nov 2011 12:00:00 EST Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn't—sit in on media interviews.... http://www.prnewsonline.com/prinsiders/Not-Always-Room-at-the-Table-for-PR-Pros-During-Media-Calls_15585.html http://www.prnewsonline.com/prinsiders/Not-Always-Room-at-the-Table-for-PR-Pros-During-Media-Calls_15585.html Mon, 7 Nov 2011 12:00:00 EST